Many years ago Nike was asked to collaborate with “Back to the future”, a movie that would feature scenes set in the futuristic world of 2015, the brand was challenged to imagine sneakers that would be worn by the inhabitants of the advanced era. Nike’s innovation team took that task further.
The resulting shoe model, Nike Mag, reinvented the conventional lacing system, integrating it into an inimitable shoe model. October 22nd 2015, The giant company delivered a gift to Michael J. Fox introducing the innovation to the shoe’s first, and most celebrated, wearer. This innovation advances what was coined the Nike Mag’s “power laces”, combining the archetype invention with digital technology. The result is an individually responsive system that senses the wearer’s motion to provide adaptive on-demand comfort and support. But this is just the first iteration.
Nike continues to test this technology across multiple sports, incorporating feedback into future game-changing footwear with unprecedented performance features that could impact athletes around the world.
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